in 1999 it was Pokemon. You became- through an epic adventure- a god (Master Trainer) of Pokemon. How you manifested your will resides in the faces you chose and manifestations they take on. Through the challenges waged throughout the game- and personal customization-the player becomes a balanced and optimized super deity of one trainers team.
The ultimate challenge of Pokemon is forming a balanced team- which involved fully developing yourself as six different projections who themselves had a balanced four moves; with sixteen different types- split into both physical and special attacks. Mastering Pokemon means having one character with one move of each type in order to have an option against any attacker.
This system is a metaphor for the modern social being. You are essentially one person- but you comprise yourself of six different beings in your pantheon of social thought. Just as one no longer knows ones own opinion any more because mass media has created a schizoid reality in which facts and lies depend only on the background color of the TV program you watch. Instead of one opinion you incline yourself to know all opinions-including the comedic radicals and the dangerous plutocrats. Knowing and parroting opposing and reinforcing political and social rhetoric create only one balanced reality in which you know which of your inner characterizations of a political persona know a set of ground rules that correspond only to opposing rhetoric: much like Pokemon's battle system.
The human of the new millennium is a set of personae with different cartoon-ish features and preset maneuvers. You have a facebook? a blog? an indie label? Why not have six more? Create your own fans who can give you all the puppet feedback you can create? Hit up spam software and jack your popularity online into a server crash. You can also allow your inner monologue to spittle wildly back and forth between one self-serving update to another. Charmander used Ember attack! Tabbed browsing already enables one to check updates often enough to lose track of time and cycle through stumble upon loops for hours.
You are ultimately you, the trainer. You choose which content that you encounter to capture- and what to train and manifest stronger in your ultimate end game pantheon. What to learn-what to forget-even moves that don't come naturally. They are ultimately what compose you-but you are ultimately what controls them. Without Pokemon there would be no game. Without you there would be no Pokemon.
We are all made of "Pokemon". They give us our abilities in life- they are what make us progress through our ultimate self-actualization. But ultimately you as a conscious being must be responsible for defining who these manifestations are.